• Undergraduate
  • Clearing

Advertising and Public Relations with Foundation Year

BA (Hons)
Overview

Overview

Advertising and public relations professionals are increasingly in demand. The development of new technologies has opened up creative opportunities for publicity with companies needing skilled professionals to help promote them.

This advertising course is designed to prepare you for this exciting, fast-paced world of communications. It will help you to develop core skills in communications strategy, creative development, marketing analysis and digital media. 

The course has an entrepreneurial ethos, and you will be encouraged to learn through initiative, experimentation and teamwork. On any given day, you may start the morning discussing the psychology of advertising and end the day working with fellow students to make a video for a social media platform.

The foundation year course is designed to equip you with the skills and knowledge you need to continue onto your Honours degree. You will study a range of subjects that will underpin your future study and also gain valuable experience of university life, with full access to campus facilities. Successful completion of the year allows you to progress straight onto Level 4 of this course.

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Why study Advertising and Public Relations with Foundation Year with us?

Why study Advertising and Public Relations with Foundation Year with us?

What our students say…

Being a UWL student was truly outstanding due to the broad range of modules, experienced lecturers and the opportunity to link my personal interests to the assignments. During the studies, every assessment was unique. Each lecturer had a different teaching approach which made lectures interesting and attendance not a chore! When I needed assistance and guidance, teachers went the extra mile.

Maria Pepper
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Holds partner membership with the Public Relations and Communications Association (PRCA).
98% of our graduates are in employment or further study within six months of graduating (*4).
Top 10 UK facilities spend - Complete University Guide
Lifelong careers support from the UWL Careers Service.
Course detail & modules

Course detail & modules

Based in London, you will have opportunities to take part in creative- and communications-industry events, visit London’s top agencies for employer insight, and find inspiration in the city’s many contemporary galleries. Furthermore, London's status as a global start-up hub can give you the chance to work with emerging companies and experiment with new technologies.

Hands-on experience will be vital to your learning. You will be able to work on live briefs from our industry partners, as well as both individual and group projects, and student competitions. From these experiences you will build a portfolio over the duration of the course, benefiting from staff guidance on how best to showcase your abilities. Our lecturers are experienced, award-winning practitioners who can give you unique insights.

This course is designed to provide you with a holistic view of marketing, advertising and PR, helping you to understand how the communications industry works as a whole. This well-rounded perspective will make you aware of the range of opportunities that exist for able graduates, including working with agencies, businesses, non-profits and public sector organisations.

The key areas you will cover include:

  • brand strategy
  • creative campaign development
  • consumer insight
  • media planning
  • brand advocacy
  • copywriting
  • content production.

You will also explore the impact of new technology. How does it help brands to communicate and engage with people? What can it tell us about human behaviour and how can advertising professionals use this information?

As a student of the course, you will also become a member of the Public Relations and Communications Association. Our School’s professional links will help to enhance your learning experience and can offer opportunities for you to work in advertising or PR before you graduate.

You will hear from speakers from the Industry Advisory Board, which is made up of leaders from successful agencies and communications companies including Maria D’Souza, Content Partner (EMEA) at MEC , Tim Gibbon, Founder of Elemental Communications and creator of the Social Media Portal (SMP), and Alison Williams, Account Director - Premium Accounts at Gorkana.

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Assessment


Compulsory modules

  • Personalised Learning

    This module is designed to cater to your individual learning needs.  Group learning is an integral part of the module, where you will consolidate your learning and frame it in the context of sound engineering. 

  • Academic Performance

    The module is designed to help you improve your analytical, creative and critical thinking skills.  Practical activities such as debate, creating artefacts and group discussions on real world issues relating to specific subject areas.

  • Creative Research in Media and Design

    This module will introduce you to research methods for communicating  and extracting data. You will have an opportunity to gain an in-depth understanding of:

    • research through exploration
    • research language, ethics and approaches
    • quantitative research
    • qualitative research.
  • Contextual Studies in Media and Design

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  • Creative Sectors

    This is a specialist module with a career-led and practical focus that will introduce you to the more 'hands on' side of the media and design and communications industries. You will be required to demonstrate some understanding of your chosen subject specialism and future career path.

  • Final Major Project (Foundation year)

    The final module will draw together all the elements of the foundation (Level 3) experience, and give you the opportunity to reflect on the skills, knowledge, and experience you have gained during the year. You will focus on the skills you have developed to produce a creative response in your chosen specialism through a comprehensive body of creative work.

Assessment


Compulsory modules

  • Introduction to Contemporary Promotional Culture

    On this module you will build knowledge of relevant theories to enable you to develop your own powers of persuasion. In the course of the module, you'll gain an understanding of the theory and principles of public relations, advertising, branding, and marketing.

  • Introduction to Consumer Behaviour and Trends

    During this module you will build your skills in analysing consumer behaviour and learn how to ground your creative concepts in consumer insight, developing your ability to create and deliver winning campaigns and strategies.

  • Digital Creativity

    This module will help you to develop your creative skills, with a focus on using digital tools. By completing this module, you will also start building your online portfolio and creating a campaign for a competition brief, among other hands-on activities that grow your practical skills.

  • Media Presentation Skills

    During this module, which is taught in conjunction with the Broadcast Journalism course, you will develop your speaking and storytelling skills, with the aim of enhancing your understanding of how journalists work - essential knowledge for public relations professionals.

  • Communication Design - Story

    On this module you will learn about archetypal story structures and how important they are to good communications, whether you are writing press releases, radio ads, digital videos, or social media posts. In this way, you will develop your writing skills across a range of media.

Assessment


Compulsory modules

  • Research, Data and Insight

    On this module you will learn how to deliver creative strategy that is rooted in insight from common types of consumer research. These include qualitative and quantitative data, consumer research, data presentation, data-led decision-making, USP, advertising objectives, target audience, strategy, proposition, tone of voice, and reach.

  • Creative and Art Direction

    You will study the aesthetic principles that should inform how you create and assess creative work, particularly colour theory, typography and layout. During the module, you will also get hands-on experience of giving and receiving feedback, thereby enhancing your own work as well as that of others.

  • Campaigns

    On this two-semester module you will look at how successful campaigns are structured. You will learn industry best practice in campaign development and apply your learning to live briefs from leading agencies and brands, as well as for student competitions.

  • Internship - Industry Experience

    This 30 week internship module is part of the MA Luxury Hospitality Management with Internship route that involves you working with one of a range of luxury and lifestyle hospitality companies.

    The internship allows for the application of theoretical knowledge to a practical work-based situation. It will allow you to improve existing skills and acquire new ones, explore various career opportunities, network and be part of a team.

  • Emerging Technologies

    You will learn to use technology for creating immersive bespoke experiences for particular audiences, including programmatic advertising, virtual reality, 3D printing, and Internet of Things. You will also explore the world of start-ups and learn about communications challenges unique to new businesses.

Assessment


Compulsory modules

  • The Agency

    In this 40-credit module you will form teams and work as agencies on live briefs from inside the industry. As part of the exercise you will take part in intensive creative workshops and make on-site visits to clients and other businesses.

  • Major Project (Public Relations and Advertising)

    In this extended module you will have the chance to produce a substantial work, which you will be able to use as your calling card when you start your career. You will take an in-depth look at a topic of your choosing, and then develop a full promotional campaign around it.

  • Anti-Advertising and Disruptive Design

    Given consumer fatigue with many aspects of consumer culture, brands have to act more as entertainers and publishers. On this module you will explore disruptive strategies and creative techniques, while you assess the ethical implications of creating organisational, political and social change.

  • Creative Entrepreneurship

    On this module you will prepare for the job market with a particular focus on developing your own business. You will have the opportunity to polish your professional brand and receive exposure to industry thought leaders and real-world working environments.

Entry requirements

Entry requirements

72 UCAS points required from level 3 qualifications

These can include:

  • A Levels at grades B and C (if you have two A levels) or grades D, D and D (if you have three), or above
  • BTEC Extended Diploma with Merit, Merit, Pass
  • Access to HE Diploma

You also need GCSE English and Maths (grade 9 – 4 / A* - C) or Level 2 equivalents.

Looking for BA (Hons) Advertising and Public Relations without Foundation Year?

Mature applicants (aged 21+): If you do not hold the qualifications listed but have relevant work experience, you are welcome to apply. Your application will be considered on an individual basis.

We take pride in our inclusiveness and the diversity of our student population. We have a vibrant mature student community and look forward to welcoming you.

Looking for BA (Hons) Advertising and Public Relations without Foundation Year?

5.5 IELTS or above

You need to meet our English language requirement - a minimum of IELTS 5.5 for each of the 4 individual components (Reading, Writing, Speaking and Listening). We also accept other English language examination equivalents. Contact our International Office to find out more.

You also need academic qualifications at the same level as UK applicants. In some countries where teaching is in English, we may accept local qualifications. Check for local equivalents

We offer pre-sessional English language courses if you do not meet these requirements.

Find out more about our English Language courses.

Looking for BA (Hons) Advertising and Public Relations without Foundation Year?

Mature applicants (aged 21+): If you do not hold the qualifications listed but have relevant work experience, you are welcome to apply. Your application will be considered on an individual basis.

We take pride in our inclusiveness and the diversity of our student population. We have a vibrant mature student community and look forward to welcoming you.

Looking for BA (Hons) Advertising and Public Relations without Foundation Year?

Fees & funding

Fees & funding

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The fee above is the cost per year of your course.

If your course runs for two years or more, you will need to pay the fee for each academic year at the start of that year. If your course runs for less than two years, the cost above is for your full course and you will need to pay the full fee upfront. Government regulation does affect your fees, so what you pay may go up in future. For example, government regulation around future inflation may increase your course fees.

If no fee is shown above then the fees for this course are not available yet. Please check again later for updates.

Funding your studies

You may be eligible for a student loan to cover the cost of tuition fees, or a maintenance loan. Additional funding is available to some types of students, such as those with dependants and disabled students.

We offer generous bursaries and scholarships to make sure your aspirations are your only limit. In recent years, hundreds of students on a four-year degree with a foundation year have received our Path to Success Scholarship.

{{ formatCurrencyValue(currentVariantData.field_p_cv_int_main_fee.name) }} per year

The fee above is the cost per year of your course.

If your course runs for two years or more, you will need to pay the fee for each academic year at the start of that year. If your course runs for less than two years, the cost above is for your full course and you will need to pay the full fee upfront. Government regulation does affect your fees, so what you pay may go up in future. For example, government regulation around future inflation may increase your course fees.

If no fee is shown above then the fees for this course are not available yet. Please check again later for updates.

Funding your studies

We offer scholarships for international students including International Ambassador Scholarships worth up to £5,000. 

Further information about funding and financial support for international students is available from the UK Council for International Student Affairs.

 

Teaching staff

Teaching staff

Kristin Brewe profile image

Kristin Brewe

My passion for start-ups is what brought me from industry to education, believing that students are our most valuable start-up brands. I have led my own consultancy in the UK and the US, advising companies across a variety of sectors on marketing and advertising initiatives.
My passion for start-ups is what brought me from industry to education, believing that students are our most valuable start-up brands. I have led my own consultancy in the UK and the US, advising companies across a variety of sectors on marketing and advertising initiatives.
Study & career progression

Study & career progression

Two women looking at a board and one man on Mac computer

Once you graduate you could go on to work in one of the following roles:

Advertising 
  • creative director
  • art director
  • copywriter
  • content strategist or creator
  • account manager or client services
  • media planner or strategist
Public Relations
  • public-relations specialist

  • communications planner

  • community/social media manager
Marketing Professionals
  • marketing strategist 

  • market researcher

  • marketing specialist
  • social media manager or specialists
  • content producers

Many students have also launched their own businesses for their third-year Major Projects.

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our postgraduate courses for a range of options.

How to apply

How to apply

Student life at UWL

Student life at UWL

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Accommodation

We have student accommodation only a couple of minutes walk from our Brentford site. It's a great opportunity to live close to your lectures, while meeting lots of people and making new friends.

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Want to know what students really think about the University? Then follow our vlog where students share their top tips for getting the most out of uni and living in West London. 

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Our facilities

We opened a brand new campus in 2015 with fantastic new social spaces to relax in, and specialist equipment for your area of study. View our music recording studios, Mac labs, nursing simulation centres and much more.

Important notes for applicants

Disclaimer

All of our facts are drawn from authoritative sources. We have cited the following surveys and guides on this page:

*1a - National Student Survey 2018, question 27, Overall Satisfaction. *1b - National Student Survey 2017, compared to other modern universities. A modern university is a university created in or after 1992. *1c - National Student Survey 2019, question 27, Overall Satisfaction. *2 – Guardian University Guide 2019 *4 - HESA employment performance indicator on graduates (2016/17) who say they are in work or studying six months after completing their studies.  *5 – Complete University Guide 2018

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Where optional modules are offered they will run subject to staff availability and viable student numbers opting to take the module.